an award-winning international marketing communications consultancy specialising in the sports, automotive and entertainment sectors


Founded in 2007, we support premium, lifestyle brands by activating their marketing platforms and sponsorship strategies.

2020/21 ABB FIA Formula E World Championship – Social Media Activation Winner – Jaguar Racing

Sponsorship consultancy

Sportfolio PR will help you develop a strong set of rights with a property to maximise your sponsorship return. We understand sponsorship from both a brand and rights-holder perspective to provide the optimum results. We work closely with a number of high profile brands and advise them on which brand platforms are right for them.


Imperative for every marketing programme is to define objectives upfront, then adapt the process to deliver upon completion. We track, monitor and evaluate everything we do and use this data to shape future campaigns. Our industry-leading independent partners provide robust return on investment data and analysis.

Crisis communications

Hope for the best but plan for the worst. It might not happen but sometimes it does and our practical, solid and calm crisis management plans put our clients’ concerns at ease. We work closely with the global communication function to deliver watertight communications plans. Injured sports stars, cancelled events, earthquakes and typhoons – we’ve been there.

Brand purpose

Through our award-winning work on the Bacardi Limited Champions Drink Responsibly campaign we delivered global communications through local events.  How global brands showcase their purpose is a key area of expertise and should form part of all communications platforms.

Sponsorship management and activation

We believe activating a sponsorship is critical to its success. Working together with our partners, we create high-impact programs to reach agreed objectives. Meaningful content is skillfully executed in key markets and adapted locally for maximum reach.

International event management

We have staged events from Melbourne to Miami, Monaco to Manchester and never leave any detail to chance.  With talent we maximise limited time with creative ideas.  From press conferences to parties we are experienced and deliver memorable events.

Sportfolio PR works with international brand teams and communication departments to meet global challenges. We bring their sponsorship and marketing platforms to life with creativity, experience and planning.

We are fortunate to work with global brands and boutique companies that require a fresh approach which delivers – every time.  We work directly for brands or within existing larger agency structures. For our latest projects please get in touch, visit our social channels and we will share some of our recent case studies.

Sportfolio PR is a team of highly motivated and experienced professionals, driven by a desire to exceed client expectations.

We pride ourselves on our long-term partnerships with clients. We are dedicated to providing exceptional return on investment with boardroom-proven measurement. We are truly international. We have offices in the UK and USA. In the last year we have activated in the USA, South America, Asia and Europe. From Santiago to Shanghai we are connected.

"Having worked with Sportfolio PR for several years I have always found their work to be passionate, professional, creative, accountable and deliverable. Sportfolio PR's work and contribution on the Bacardi Limited Champions Drink Responsibly project ensured the success, growth, reach, and impact of the multi-million dollar award-winning global campaign. A pleasure to work with, I cannot recommend Sportfolio PR more highly."

Sally SmythGlobal Project Manager Corporate Social Responsibility Bacardi Limited

"Sportfolio PR has once again been a wonderful partner and I want to thank them for their effort and commitment in this fantastic event [Martini Anniversary Pessione Italy]! Salute!"

Giuseppe GalloMartini Global Brand Ambassador

"Adrian and the Sportfolio team showed a professional and strategic approach to the promotion of The Warren Classic. They secured great pre-event coverage which translated into an uplift in ticket sales. They handled the personal appearance of F1 driver Max Chilton with ease and hosted local and classic car media during the event weekend. We look forward to working with them again in the future."

Liam CardiffThe Warren Golf & Country Club

"We have worked with Sportfolio since the start of our partnership with Manchester United. They are a trusted partner and have delivered across player days, the Epson World Cup and our recent Power Challenge campaign. They are creative, dedicated and very professional to work with. I am happy to recommend them as experienced and reliable sports sponsorship activation partners."

Michele BrownHead of Advertising and Creative Epson

"I need to thank Bacardi Limited, Sportfolio PR and the Champions Drink Responsibly team for this incredible experience. It’s a lot of investment and effort to organise this. They did a fantastic job."

Natalie HoThe Champions’ Party winner from Hong Kong

Adrian Atkinson

Founder / Director

Founder of Sportfolio PR, Adrian is an award-winning communications professional and storyteller with extensive experience in global sport, automotive, drinks, music and lifestyle sectors. He has worked closely with World Champions, Grand Slam Winners, Olympic Gold Medalists and OSCAR Winners.

Adrian has worked with global brands including Jaguar Land Rover, Martini, Bacardi, Epson, Hilton, Dolce&Gabbana, Bridgestone, Prodrive, Sony, Nissan, Marlboro, Subaru & Mitsubishi World Rally teams.

He has worked in the Formula One/E, WRC, WEC paddocks of the world. He has excellent contacts with the international lifestyle and sports media. In WRC and F1 he has worked closely with six World Champions (Tommi Mäkinen, Richard Burns, Petter Solberg, Michael Schumacher, Kimi Räikkönen and Lewis Hamilton). Adrian’s lifestyle credentials include numerous film premieres and international fashion shows. He has delivered exclusive PR materials for his clients on set in Los Angeles with George Clooney, in the studio in New York with Melanie Fiona, in Rome with Monica Bellucci and in Moscow with Jude Law.

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Bernie Stukenborg


Bernie heads up Sportfolio’s North American business with a focus on introducing brands to global motorsport via growth-oriented sponsorship and innovative activation.

With over 20 years of client advocacy, he concentrates on understanding customer business needs and creating multimillion-dollar, win-win partnerships. Bernie is the first to arrive and he will see you through to completion.

Bernie offers a strategic approach, pairing brands with properties in a successful match-making service where the focus is on the optimal rights package and best fit.

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Ready to talk?

Send us a message or give us a call.

Sportfolio PR Limited

Moor Lane
South Newington
OX15 4JQ

Tel: +44 1753 362650

For our North American office please contact